Some things you might want to know about us
We help AI companies become category-defining brands
Our mission
To connect professionals with the AI products that transform the way they work.
A world where everyone has access to AI that makes work more meaningful, creative, and productive.
How we get there, every time
Narrow expertise
We work exclusively with AI software companies around Series A. That narrow focus means we've seen your exact situation before — the patterns, the pitfalls, the strategies that actually work.
Proof + taste
Most firms start with a mood board. We start with data. Every strategic decision is grounded in evidence, then elevated with taste, so the execution isn't just effective, but distinctive and world-class.
Foundation first
Marketing only works when your positioning is sharp, your identity is cohesive, and the website is built to convert. We build each layer in order, then activate it. That's what makes marketing compound.
Operators turned founders
Co-founder + Creative Director
Creative director with 15 years of brand + product design experience at some of the world’s most recognized brands and creative agencies.
Launched the original Apple Watch, redesigned Apple.com, shipped campaigns to 1B+ people at Meta.
Dinesh leads creative direction.
Co-founder + Marketing Director
An entrepreneur at heart with a degree in International Business and 10 years of marketing + creative operations experience working with Silicon Valley software startups.
Led brand operations at Loom—acquired by Atlassian for $975M—and marketing at Liftoff through its $400M sale to Blackstone.
Sofya is your daily point of contact and strategy lead.
The right village for every project
Our founders are the daily points of contact and strategy leads on every project. Once we've diagnosed the problem and aligned on the solution, we assemble the right team of the best specialists in the industry — designers, copywriters, developers, illustrators, animators, 3D artists — to support implementation.
Los Angeles-based, operating globally
We are based in Echo Park, CA and our team is distributed across the US and Europe.
Supporting AI companies around the world
We work with AI companies from Seed to Series B. Most of our clients are based in the US, UK, and Australia, though thanks to our international backgrounds, we welcome clients from every geography.
Operating rhythm
Weekly milestones
We kick-off every engagement with a clear timeline and weekly milestones, so we stay in sync and you always know exactly where things stand.
Shared Slack channel
From day one, we set up a shared Slack channel for direct, open communication.
Async weekly updates
Before each review, we send a Loom walking through our thinking so you have time to digest and discuss internally.
Standing weekly meeting
We work in weekly sprints and meet once a week to discuss the work and make decisions, not watch you react to work you’re seeing for the first time.