Proof of Scale
Turn product-market fit into market momentum
Proof of Scale is a complete brand and marketing engagement: research, positioning, identity, website, and lead generation strategy, designed to help you win the market.
What it is
Proof of Scale is our flagship engagement. A comprehensive brand and marketing transformation built for the moment your brand needs to catch up to your potential.
We start with a rigorous diagnostic: quantitative benchmarking against comparable SaaS companies, in-depth interviews with your leadership team and your best customers, and a full competitive landscape analysis. From that research, we build your positioning and messaging framework — the strategic foundation that everything else is built on.
Then we execute: prospect journey mapping, lead gen strategy, visual identity, website refresh, and your first lead generation campaign, all grounded in what the data told us. Six modules. One arc. Everything built to drive consistent, scalable lead generation.
Who it's for
B2B software companies — at or around Series A — who've found product-market fit but whose brand and marketing haven’t reached their potential. We work directly with marketing teams and founder CEOs.
Why it's needed
You’ve proven the product works. Your early customers love it. But now you need to scale, and the referral wave that got you here won’t get you to the next stage. You need to figure out your lead generation strategy, but your website undersells what you've built. You're trying on new positioning statements every month because you're not sure which one actually resonates with your market. You know that successful marketing-led growth needs infrastructure you haven’t built yet.
When the time is right
You're ready to scale. And you need a brand that can lead that growth, not trail behind it. Common triggers: a Series A round just closed or is about to, a push into a new market or segment, the first marketing hire, or the realization that your brand is actively holding back growth.
How to get started
Email us at sofya@workisplay.studio or book an intro call below. We'll arrange a time to talk about where your company is, what's prompting the conversation, and whether Proof of Scale is the right fit.
What to expect
Diagnostic & Benchmarking
We score your brand against comparable SaaS companies using our proprietary B2B benchmarking model. We map your competitive landscape, identify whitespace, and establish a quantitative baseline for where you stand today.
Step 1
Step 1
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Leadership & Customer Interviews
We interview your team to understand the business from the inside. Then we talk to your best customers to understand why they chose you, how they describe you, and where the gap is between how you see yourselves and how the market sees you.
Step 2
Step 2
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Positioning, Messaging & Strategy
From the research, we build your positioning and messaging framework — the blueprint that drives every decision from here. Then develop the marketing strategy that will drive your lead generation engine.
Step 3
Step 3
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Visual Identity
With strategy locked, we design the visual system that carries your positioning into every touchpoint. The identity is built to work across all your digital channels. Not every company needs a full rebrand. If what you have is working, we’ll tell you.
Step 4
Step 4
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Marketing Website
We map the prospect flow, write the copy, design, and build a site that converts — not just one that looks good. Every page has a job. You walk away with a live site, a CMS you can manage, and a brand system you can extend.
Step 5
Step 5
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Lead Gen Campaign
With the brand and website in place, we build and launch your lead generation campaign — channel strategy, creative assets, and execution — all grounded in the positioning and marketing strategy we’ve built together.
Step 6
Step 6
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"Partnering with Work is Play was one of the best decisions we’ve made. They rebranded us, rebuilt our website, and launched a marketing campaign that immediately drove results. Their expertise, seamless project management, and genuine investment in our success exceeded every expectation."
Location
Fully remote. Weekly video calls over Zoom, async collaboration via Loom and Slack.
Scheduling
We can typically kick off within 1-3 weeks, depending on the time of year.
Duration
The total engagement spans 20 weeks. We spend 8 weeks on strategic work and 12 weeks on implementation.
Project management
Every engagement starts with a detailed project timeline with weekly milestones, a standing weekly meeting, and a shared Slack channel. 24 hours before each session, we send a Loom video walking through our work and thinking. Your team watches ahead of time, discusses internally, and consolidates feedback. When we meet, we discuss and make decisions together.
Participation requirements
— Your head of marketing gathers materials for roughly 2 hours before kick-off
— CEO and key leadership participate in 1-hour research interviews
— We need access to survey and/or interview a number of your best customers
— Your project team spends 2-3 hours per week participating, depending on their role: 30 minutes absorbing our pre-watch materials, 1 hour discussing internally, 1 hour discussing and making decisions during our syncs.
Cost
For Series A companies, a Proof of Scale engagement typically ranges from $90,000 to $200,000, depending on the implementation scope of our engagement.
Payment terms
50% due upfront to secure the engagement. 25% upon strategy completion. 25% before handoff of final deliverables.
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