Proof of Scale
Turn product-market fit into market momentum
Proof of Scale is a complete brand and marketing engagement: diagnostic, positioning, marketing strategy, brand identity, website, and campaigns, designed to help you win the market.
What it is
Proof of Scale is our flagship engagement. A comprehensive brand and marketing transformation built for the moment your brand needs to catch up to your potential.
We start with a rigorous diagnostic: quantitative benchmarking against comparable SaaS companies, in-depth interviews with your leadership team and your best customers, and a full competitive landscape analysis. From that research, we build your positioning and messaging framework, and your marketing strategy — the foundation that everything else is built on.
Then we execute: verbal and visual brand identity, a new or improved marketing website, sales collateral and your marquee campaign, all grounded in what the data told us and the marketing plan that stemmed from it. Six modules. One arc. Everything built to drive consistent, scalable lead generation.
Where Proof of Scale comes in
Who it's for
B2B software companies — at or around Series A — who've found product-market fit but whose brand and marketing haven’t reached their potential. We work directly with marketing teams and founder CEOs.
Why it's needed
You’ve proven the product works. Your early customers love it. But now you need to scale, and the referral wave that got you here won’t get you to the next stage. You need to figure out your lead generation strategy, but your website undersells what you've built. You're trying on new messaging every month because you're not sure what actually resonates with your market. You know that successful marketing-led growth needs infrastructure you haven’t built yet.
When the time is right
You're ready to scale. And you need a brand that can lead that growth, not trail behind it. Common triggers: a Series A round just closed or is about to, a push into a new market or segment, the first marketing hire, or the realization that your marketing is actively holding back growth.
How to get started
Email us at sofya@proofdept.com or book an intro call below. We'll arrange a time to talk about where your company is, what's prompting the conversation, and whether Proof of Scale is the right fit.
What to expect
Diagnostic & Roadmap
We score your brand against comparable SaaS companies using our proprietary B2B benchmarking model. We map your competitive landscape, identify whitespace, and establish a quantitative baseline for where you stand today.
Module 1
Module 1
Read
Positioning
We interview your leadership team and your best customers, map your true competitive alternatives, and identify the value your differentiation actually creates. We weigh horizontal and vertical options against your product, revenue goals, and segment size.
Module 2
Module 2
Read
Marketing Strategy
We align on goals and KPIs, map the customer journey, identify top marketing channels, and build a 12-month marketing plan, with guidance on the budget and team you'll need to run it.
Module 3
Module 3
Read
Brand Identity
Your brand is positioning made tangible — verbally and visually. We build the messaging framework and design or refine the visual identity to hold up across every channel in the plan. Not every company needs a full rebrand. If what you have is working, we'll tell you.
Module 4
Module 4
Read
Marketing Website
We architect the site, shape the content structure page by page, then write, design, and build the site, starting with the homepage. Custom-coded in Next.js, WebGL, Tailwind, Sanity CMS, or Framer for more flexible builds.
Module 5
Module 5
Read
Collateral & Campaigns
We create sales collateral and marketing templates for your core channels. Then we execute the first campaign against the marketing plan, whether it’s a case study program, product launch, a founder newsletter, or thought leadership program.
Module 6
Module 6
Read
"Partnering with Proof Dept was one of the best decisions we’ve made. They rebranded us, rebuilt our website, and launched a marketing campaign that immediately drove results. Their expertise, seamless project management, and genuine investment in our success exceeded every expectation."
Location
Fully remote. Weekly video calls over Zoom, async collaboration via Loom and Slack.
Scheduling
We can typically kick off within 1-3 weeks, depending on the time of year.
Duration
The total engagement typically spans 20 weeks but is customized to your needs based on our diagnosis. We typically spend 8 weeks on strategic work and 12 weeks on implementation.
Project management
Every engagement starts with a detailed project timeline with weekly milestones, a standing weekly meeting, and a shared Slack channel. 24 hours before each session, we send a Loom video walking through our work and thinking. Your team watches ahead of time, discusses internally, and consolidates feedback. When we meet, we discuss and make decisions together.
Participation requirements
— Your head of marketing gathers materials for roughly 2 hours before kick-off
— CEO and key leadership participate in short surveys and 1-hour research interviews
— We need access to survey and/or interview a number of your best customers
— Your project team spends 2-3 hours per week participating, depending on their role: 30 minutes absorbing our pre-watch materials, 1 hour discussing internally, 1 hour discussing and making decisions during our syncs.
Cost
For Series A companies, a Proof of Scale engagement typically ranges from $75,000 to $300,000, depending on the full scope of our engagement, which is determined in our Diagnostic module.
Payment terms
50% due upfront to secure the engagement. 25% upon strategy completion. 25% before handoff of final deliverables.
FAQ