Challenge
For 20 years, Lineage helped brands earn their place in culture. But offering services without a codified methodology made the work harder to sell and impossible to scale. Founder Anthony Rodriguez needed to turn two decades of expertise into a repeatable system.
Transformation
We built BeConfluential™—a four-step framework that gives brands a blueprint for building cultural relevance. Then we designed the brand, system, and website to bring it to life. The result: Lineage transitioned from an agency delivering strategy project-by-project to a consultancy applying a codified methodology that scales and drives results.
Result
Lineage now leads with a proprietary framework that positions the firm as a specialist and opens new revenue models beyond billable hours.
Awwwards — Honorable Mention
CSSDA — Best Innovation
CSSDA — Best UI Design
CSSDA — Best UX Design
A1 Gallery — Feature
Services
Positioning
Brand Identity
Website
All Works
